Since Instagram launched their new marketing API a few months ago it has given digital marketers a range of new ways to interact with their followers. One of the new engagement techniques we have seen brands using is to run a giveaway using Instagram Automation as the entry mechanism.

In this post we go over 3 brand new ways of running a giveaway on Instagram using Instagram-approved automation guaranteed to boost user engagement and help your giveaway gain as much organic traction as possible!

All the automation tools mentioned below are set up with LinkDM. Create your free account here: www.linkdm.com/signup

1. Comment on Newsfeed Post

Mechanic: Comment on a Newsfeed Post to get the giveaway entry URL
Feature: Comments Automation
By setting up an auto-reply trigger on a newsfeed post, users must comment the specified keyword (or emoji!) on a giveaway post to enter. Once the keyword is detected in the users comment the link will automatically be sent to the users DM.

2. Comment on Story

Mechanic: Comment on a Story to get the entry URL
Feature: Story Reply Automation
By setting up an auto-reply trigger on your stories, users must comment the specified keyword (or emoji!) on your story to get entry link. Once the keyword is detected in the users comment the link will automatically be sent to the users DM.

3. Post to Story + Tag

Mechanic: Share this post to your Story and tag us to get the entry URL
Feature: Story Mention Automation
By setting up an auto-reply trigger on your Story @mentions, when a user tags your brands in their story they will automatically receive a DM with a the link to entry the giveaway

🆕 UPDATE: We have just added the ability to Add a Delay when auto-replying to Story Mentions so users don't share to their story and delete it after a few seconds when the link is instantly sent to their DM. You can now add an optional delay timer of 5 minutes to 3 hours.